Cadillac announced the price for the new Cadillac ATS today. The ATS will be priced starting at $33,990. I can tell you that this price is less than I was expecting. After sitting in the ATS at the New York Auto show I can tell you this price will help Cadillac sell a lot of these cars. I still think that this car will come in a convertible and if it did I would buy one tomorrow. I would love to hear your comments! Below is the press release.
DETROIT – The all-new, rear-wheel-drive Cadillac ATS compact luxury sport sedan with a fuel-efficient 2.5L engine and next-generation six-speed transmission will be priced starting at $33,990, including destination charges. Highway fuel economy will be well over 30 mpg.
“The ATS enters a vehicle segment this year that’s one of the most competitive in the market, from both a price and performance standpoint,” said Don Butler, vice president of Cadillac Marketing. “ATS will bring a distinctive presence and compelling value while offering quick, nimble, fun-to-drive dynamics that will appeal to the lifestyles of modern luxury buyers and challenge the segment’s status quo.”
A mid-level model with a lightweight and powerful 2.0L turbocharged engine costs $35,795 including destination and will offer automatic and manual transmissions, and rear- or all-wheel drive.
Topping the engine range is a 3.6L V-6 with a preliminary rating of 320 horsepower, costing $42,090 including destination with an automatic transmission and standard content that includes CUE, leather 8-way power seats with memory, adaptive start and more. All-wheel drive will be available.
A full breakdown of availability and pricing of packages and options will be available later.
ATS goes on sale this summer, but already the new sport sedan is positively impacting Lansing, Mich., where more than 410 new employees have been hired at Cadillac’s Lansing Grand River plant where the ATS will be assembled. A total of 600 new employees are expected to be part of Cadillac’s $190 million investment in the facility.
A dedicated engineering team has traveled the globe refining and advancing the ATS to meet customer demands. The addition of advanced materials has reduced curb weight to less than 3,400 pounds, more than 100 pounds less than an Audi A4 or Mercedes-Benz C250.
Time spent at premier race tracks around the globe, including Road America, Road Atlanta, Phoenix International Raceway and the Nürburgring in Germany has enhanced the ATS’ sporty ride and handling and engine tuning. The 3.6L model is expected to have a 0-60 mph acceleration time of well below six seconds.
Cadillac’s new CUE user interface, standard on most ATS models, offers the first automotive use of capacitive touch to create an intuitive, modern way for drivers to interact with the car. This technology, used for most smartphones and tablet computers, uses electrodes to sense the conductive properties of objects, such as a finger.
33,900 for this car is a BARGAIN.sign me up for the 3.6 v-6 with all wheel drive !! lake placid, & canada ,here we come in a 4 door ROCKET SLED !! this is going to be one of the HOTTEST LUXURY CARS to come out of detroit in MANY,MANY years !! these will be only order cars.you won,t find these sitting on dealers lots !!
I think these will be available in 7 or 9 colors. I forget that exact amount of colors. It will be a big seller.
Understood these were suppossed to replace the DHS but since thay are being compared w Audi 4 and Mercedes-benz C class I’m skeptical. Where’s Cadillac’s answer to the Audi 8 or Mercedes E class? I hate saying this but after the CIEL and the v-16 concept this might have been perfect for the Buick division; Cadillac management is a bit timid perhaps?
Ken it is the XTS that is replacing the DTS, DHS or whatever the larger Cadillac wants to be called. This Cadillac is made for the entry level consumer that may be looking at an Audi or Mercedes.
You love this car, eh Vinny. I like the clour of it, but I still don’t replace the cadillacs of years gone by.
Last Cadillac I had was a ’62 Coupe de Eligance factory loaded with the three way sunroof too. It was a big boat, bigger than even the Pheaton Rolls=Royces of tody.
They will come out with a ragtop, they always do.
Have fun
This is going to be a ☼GREAT☼ seller for Cadillac and the American car industry!! The price is right for an entry level sedan such as the ATS and it has so much to offer!! Cudos to Cadillac for making this a reality!! Any idea when the XTS prices will be made public?
Hi James the XTS is starting at $44,990 you can read more here https://www.cadillaccountryclub.com/blog/2013-cadillac-xts-video-new-york-auto-show/
Thanks Vinny! I had heard it was going to start at around $45K so I was glad to confirm that. Of course, I want the Platinum edition at around $62K. Even that price seems like a “bargain” for all of the car you get. I’m in the process of deciding on paint color: white diamond, silver coast, radiant silver or graphite metallic. I like the lighter of the 2 interiors on the Platinum model. The 19″ rims look nicer than the 20″ rims in the picture. Hopefully they will show more pictures of everything as the car goes into production.
They had 2 XTS’s at the show and I liked the brown/gold color better than the one in the video. I have a video and pictures of that one also.
Will this car be assembled in Mexico?