This is usually about vintage and classic Cadillacs but when Cadillac makes a big announcement I like to pass it on. Cadillac announced today that they are spending $190 million dollars to produce a new line of Cadillac which is to compete with the BMW 3 Series and the Mercedes-Benz C-Class.
They will spend the money building up the plant in Lansing Michigan and adding over 600 jobs by adding a second shift in a part of the country that can really use the economic lift.
The new line is officially nameless but people who follow the automakers are saying the name will be the ATS. It will be smaller then the CTS and it is a big risk since the last time anyone remembers Cadillac building small it was the Cimarron. Although the Cimarron has a loyal base of users that love them it has been called a flop in automaker circles.
The Cadillac ATS could be in showrooms in mid 2012. That’s about all the details that have been announced and I look forward to welcoming a new line of Cadillacs for future generations to enjoy.
this is a pleasant surprise.the ats ? the future does look very positive for cadillac,indeed. thank you vinny.
Wonder if it will be like the Cadillac “B.L.S.” currently offerd only in Europe?
Brian – I am glad Cadillac is expanding, it is good for everyone.
Mike – From what I have heard it will be offered in USA and maybe Europe. Think Cadillac has to lick their wounds a little before trying Europe only car again.