New Cadillac

I just came across this video of Jay Leno with Ed Welburn who is the VP of Design at General Motors. Jay and Ed talk about all the features of this concept car as they walk around it. Jay gets into the V-8 powered Elmiraj and shows us the inside which looks like a cross between the XTS and the 2014 CTS VSport that I filmed at the NY Auto show a few months back.

While I don’t agree with Jay on the need to see this in a 4 door design I do agree that it is a sharp looking car. I can totally see the younger crowd taking Dad’s Elmiraj and putting 22 inch wheels like what is currently on the concept and putting spinners on there.

Do you like this Cadillac?

There is a new concept Cadillac which Cadillac just released a video on. The new Cadillac is called the Elmiraj. It looks like a cross between the Sixteen and the Ciel. I can’t say I am a fan of the interior but after seeing the colors in the ELR I am sure it looks much nicer in person. I am a fan of the V-8 engine!

Body Style – 4-passenger, 2-door grand coupe

Height – 55 in / 1397 mm

Width – 76 in / 1930 mm

Length – 205 in / 5207 mm

Curb Weight – Approx. 4000 lb / 1814 kg

Engine – 4.5-liter Twin Turbo V8

Power – 500 hp / 373 kW

Torque – 500 lb-ft / 678 Nm

Here is part of the press release:

CARMEL, Calif. – Cadillac today revealed the Elmiraj Concept, a grand coupe expressing the pure enjoyment of driving and exploring new dimensions for Cadillac’s ongoing expansion. The Elmiraj Concept showcases a new vision for luxury driving and the top of the brand’s expanding range.

“Cadillac is fueled by the creativity of our designers, led by Ed Welburn,” said Bob Ferguson, senior vice president, Global Cadillac. “Elmiraj provides a look inside the Cadillac Studio on how we envision performance and luxury for the next generation of luxury drivers.”

A modern update to the classic format of a two-door grand coupe, Elmiraj is a pure expression of streamlined design and engaging rear-wheel drive performance.

At 205 inches (5207mm) in overall length, Elmiraj is four-seat coupe with presence and poise. Taking up from where the memorable Ciel Concept left off, Elmiraj is a statement of pure luxury and performance with a purposeful character and proportion.

The concept advances Cadillac’s philosophy of dramatic design and performance, and its commitment to lightweight, agile cars. Elmiraj is constructed with chassis and structural elements of an ongoing Cadillac vehicle development project slated for future production. This new vehicle architecture expands the brand’s commitment to lightweight RWD performance, exemplified in the ATS sport sedan and the all-new and elevated 2014 CTS launching this fall in the U.S.

“Elmiraj advances Cadillac’s provocative modern design and performance, contrasted with bespoke craftsmanship and luxury,” said Mark Adams, Cadillac design director. “It explores performance driving, as well as how we’re approaching elevating the Cadillac range and new dimensions of Art & Science philosophy.”

Elmiraj is powered by a 4.5-liter twin turbocharged V8 delivering an estimated 500 hp. The engine takes the baseline technology from the new Cadillac Twin Turbo V6 featured in the upcoming 420-hp 2014 CTS Vsport edition, and expands it to the classic performance format of a V8 engine.

The other day I showed you a 1955 Cadillac commercial and I am amazed at how different these two commercials almost 57 years apart from each other are.

DETROIT – Cadillac will introduce the all-new 2013 ATS via a series of dynamic films in which the new luxury sport sedan confronts some of the world’s extreme roads and treacherous driving conditions.

“Cadillac ATS vs. the World,” debuts online this week and includes 60- and 30-second television spots airing during the Opening Ceremony of the Olympic Games on July 27.

The cinematic adventure takes the ATS from the deserts of Morocco, to the streets of Monaco, to the Guoliang Tunnels in China and windswept Patagonia, Chile. Each challenge showcases aspects of the car’s agility, driving performance and efficient design.

“Completely new from the ground-up, ATS is Cadillac’s bold entry into the most significant segment of the global luxury auto industry,” says Don Butler, vice president of Cadillac Marketing. “ATS was developed to take on the world’s best sport sedans. So we designed a world challenge for ATS to dramatically demonstrate its all-new purpose-built chassis and advanced technology in a global, cinematic adventure.

“The films demonstrate the performance of the new ATS on a world stage, making it a natural fit for the Olympics.”

The campaign includes short films, ads and photography, directed by Academy Award-nominated documentary film maker Joe Berlinger, and Jeff Zwart, an acclaimed automotive expert and film maker. The driver in the spots is Derek Hill, a champion race driver and son of Phil Hill, the only American to win the World Driving Championship. American actor and filmmaker Ross Thomas hosts the series, which includes short films highlighting aspects of the ATS and the cultures of the locations featured in the challenges.

Coming to Cadillac showrooms later this summer, the compact ATS establishes a new entryway to the Cadillac portfolio, with a starting price of $33,990 including freight and the choice of three power-dense engines. EPA highway fuel economy is 33 mpg, while a new 2.0-liter turbo engine and the car’s lightweight construction enables peak 0-60 mpg acceleration of 5.7 seconds.

“’ATS vs. the World’ is about the compelling performance of the car,” said Butler. “ATS has been comprehensively prepared for a big and unprecedented mission. That inspired us to create this unique creative platform to present ATS to luxury consumers in a big, new and engaging way.”

In Patagonia, famed as the windiest place on earth, the ATS’s advanced aerodynamics are put to the test. In Morocco, Hill pilots the ATS through a treacherous road in the Atlas Mountains that features 100 corners. In Monaco, ATS attacks the intricate and legendary Monaco Grand Prix circuit. And in China, Magnetic Ride Control technology helps ATS confront the remote hand–carved Guoliang Tunnel Road.

“It took global scale and a directorial dream team to help us pull off a production of this magnitude,” said Pat Fallon of Fallon Minneapolis, the agency behind the ad. “Jeff Zwart is one of the best car shooters in the world and Joe Berlinger is an Oscar-nominated documentarian with a great eye for human stories. A combination of talent like that is something that we just don’t see that often.”